Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy
Ormrod, Robert P., Henneberg, Stephan C. M.Volume:
9
Language:
english
Journal:
Journal of Political Marketing
DOI:
10.1080/15377857.2010.518106
Date:
October, 2010
File:
PDF, 726 KB
english, 2010