"What happened was..." Broadening the Agenda for...

"What happened was..." Broadening the Agenda for Storied Research

Hopkinson, Gillian C, Hogarth-Scott, Sandra
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Volume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257012571483
Date:
February, 2001
File:
PDF, 174 KB
english, 2001
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