‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets
Jacobi, Erik S., Freund, James, Araujo, LuisVolume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2014.943675
Date:
January, 2015
File:
PDF, 428 KB
english, 2015