Discriminant Validity of a Product-Anchored Self-Concept...

Discriminant Validity of a Product-Anchored Self-Concept Measure

George E. Belch and E. Laird Landon, Jr.
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150479
Date:
May, 1977
File:
PDF, 846 KB
english, 1977
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