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Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Spears, Nancy, Royne, Marla, Van Steenburg, EricVolume:
19
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2012.715126
Date:
January, 2013
File:
PDF, 161 KB
english, 2013