The Impacts of Retail Promotions on the Demand for Orange...

Journal of Food Products Marketing 2009 / 03 Vol. 15; Iss. 2

The Impacts of Retail Promotions on the Demand for Orange Juice: A Study of a Retail Chain

Lee, Jonq-Ying, Brown, Mark G., Chung, Rebecca H.
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Volume:
15
Language:
english
Journal:
Journal of Food Products Marketing
DOI:
10.1080/10454440802317055
Date:
March, 2009
File:
PDF, 115 KB
english, 2009
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