Applying the Theory of Planned Behavior to Explain...

Journal of International Consumer Marketing 2010 / 09 Vol. 22; Iss. 4

Applying the Theory of Planned Behavior to Explain Marketing Managers’ Perspectives on Sustainable Marketing

Ferdous, Ahmed Shahriar
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Volume:
22
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2010.505883
Date:
September, 2010
File:
PDF, 250 KB
english, 2010
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