The 70% Majority: Enduring Consumer Beliefs about...

Journal of Public Policy & Marketing 1994 / FALL Vol. 13; Iss. 2

The 70% Majority: Enduring Consumer Beliefs about Advertising

John E. Calfee and Debra Jones Ringold
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Volume:
13
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000398
Date:
January, 1994
File:
PDF, 2.37 MB
english, 1994
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