An Experimental Study on the Effect of Brand and Brand...

Journal of International Consumer Marketing 2014 / 05 Vol. 26; Iss. 3

An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect

Lopes, Evandro Luiz, da Silva, Dirceu, Hernandez, José Mauro da Costa
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Volume:
26
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2014.888963
Date:
May, 2014
File:
PDF, 278 KB
english, 2014
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