Motivational Segmentation of Spanish Teleshoppers in an...

Journal of International Consumer Marketing 2004 / 11 Vol. 17; Iss. 1

Motivational Segmentation of Spanish Teleshoppers in an International Context

Alcañiz, Enrique Bigné, Blas, Silvia Sanz, García, Isabel Sánchez
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Volume:
17
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/j046v17n01_06
Date:
November, 2004
File:
PDF, 699 KB
english, 2004
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