The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
Bampo, Mauro, Ewing, Michael T., Mather, Dineli R., Stewart, David, Wallace, MarkVolume:
19
Language:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.1070.0152
Date:
September, 2008
File:
PDF, 365 KB
english, 2008