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Do Retailers Benefit from Deploying Customer Analytics?
Germann, Frank, Lilien, Gary L., Fiedler, Lars, Kraus, MatthiasVolume:
90
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2014.08.002
Date:
December, 2014
File:
PDF, 527 KB
english, 2014