The wholesaler's role in the marketing channel:...

The International Review of Retail Distribution and Consumer Research 2007 / 09 Vol. 17; Iss. 4

The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation

Rosenbloom, Bert
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Volume:
17
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960701507500
Date:
September, 2007
File:
PDF, 686 KB
english, 2007
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