The power of triple contexts on customer-based brand...

International Business Review 2015 / 02 Vol. 24; Iss. 1

The power of triple contexts on customer-based brand performance—A comparative study of Baidu and Google from Chinese netizens’ perspective

Yang, Deli, Sonmez, Mahmut (Maho), Li, Qinghai, Duan, Yibing
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Volume:
24
Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2014.05.004
Date:
February, 2015
File:
PDF, 777 KB
english, 2015
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