Do Service Professionals Accept the Marketing Concept?

Do Service Professionals Accept the Marketing Concept?

Stratemeyer, Andreas W., Hampton, Gerald M.
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Volume:
22
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1300/j396v22n03_01
Date:
August, 2001
File:
PDF, 176 KB
english, 2001
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