Customer brand personality perception: A taxonomic analysis

Journal of Marketing Management 2012 / 08 Vol. 28; Iss. 9-10

Customer brand personality perception: A taxonomic analysis

Ivens, Bjoern, Valta, Katharina S.
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Volume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2011.615149
Date:
August, 2012
File:
PDF, 353 KB
english, 2012
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