Institutional branding: a content analysis of public...

Journal of Marketing for HIGHER EDUCATION 2012 / 12 Vol. 22; Iss. 2

Institutional branding: a content analysis of public service announcements from American universities

Clayton, Michael J., Cavanagh, Kevin V., Hettche, Matt
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Volume:
22
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2012.737869
Date:
December, 2012
File:
PDF, 244 KB
english, 2012
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