![](/img/cover-not-exists.png)
Weighing the difference: the validity of multiplicative and subtractive approaches to item weights in an instrument assessing college choice decisions
Roszkowski, Michael J., Spreat, ScottVolume:
20
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2010.526354
Date:
December, 2010
File:
PDF, 228 KB
english, 2010