Weighing the difference: the validity of multiplicative and...

Weighing the difference: the validity of multiplicative and subtractive approaches to item weights in an instrument assessing college choice decisions

Roszkowski, Michael J., Spreat, Scott
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Volume:
20
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2010.526354
Date:
December, 2010
File:
PDF, 228 KB
english, 2010
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