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A multinational examination of the symbolic–instrumental framework of consumer–brand identification
Lam, Son K, Ahearne, Michael, Schillewaert, NielsVolume:
43
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/jibs.2011.54
Date:
April, 2012
File:
PDF, 336 KB
english, 2012