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The Long-Term Effects of E-Advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory
Courbet, Didier, Fourquet-Courbet, Marie-Pierre, Kazan, Roland, Intartaglia, JulienVolume:
19
Language:
english
Journal:
Journal of Computer-Mediated Communication
DOI:
10.1111/jcc4.12035
Date:
January, 2014
File:
PDF, 644 KB
english, 2014