Using MSRP to enhance the ability of rebates to control...

European Journal of Operational Research 2010 Vol. 205; Iss. 1

Using MSRP to enhance the ability of rebates to control distribution channels

Shilei Yang, Charles L. Munson, Bintong Chen
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Volume:
205
Year:
2010
Language:
english
Pages:
9
DOI:
10.1016/j.ejor.2009.12.018
File:
PDF, 847 KB
english, 2010
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