Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
2009 / 10 Vol. 9; Iss. 4
The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector
Azizi, Shahriar, Movahed, Sedigheh Ansari, Haghighi Khah, MaryamVolume:
9
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/jmm.2009.33
Date:
October, 2009
File:
PDF, 137 KB
english, 2009