The effect of marketing strategy and marketing capability...

The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector

Azizi, Shahriar, Movahed, Sedigheh Ansari, Haghighi Khah, Maryam
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Volume:
9
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/jmm.2009.33
Date:
October, 2009
File:
PDF, 137 KB
english, 2009
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