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The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Brengman, Malaika, Geuens, Maggie, Pelsmacker, Patrick DeVolume:
7
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260127415
Date:
January, 2001
File:
PDF, 219 KB
english, 2001