The impact of consumer characteristics and campaign related...

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

Brengman, Malaika, Geuens, Maggie, Pelsmacker, Patrick De
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
7
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260127415
Date:
January, 2001
File:
PDF, 219 KB
english, 2001
Conversion to is in progress
Conversion to is failed