Understanding online group buying intention: the roles of sense of virtual community and technology acceptance factors
Tsai, Ming-Tien, Cheng, Nai-Chang, Chen, Kun-ShiangVolume:
22
Language:
english
Journal:
Total Quality Management & Business Excellence
DOI:
10.1080/14783363.2011.614870
Date:
October, 2011
File:
PDF, 164 KB
english, 2011