The Effect of Perceived Risk on Purchase Intention in...

The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online

Kim, Lisa Hyunjung, Kim, Dong Jin, Leong, Jerrold K.
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Volume:
13
Language:
english
Journal:
Journal of Hospitality & Leisure Marketing
DOI:
10.1300/j150v13n02_04
Date:
October, 2005
File:
PDF, 672 KB
english, 2005
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