Social Marketing: Who Really Gets the Message?

Social Marketing: Who Really Gets the Message?

Griffin, Deborah, O'Cass, Aron
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Volume:
12
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/j054v12n02_07
Date:
November, 2004
File:
PDF, 706 KB
english, 2004
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