The role of interaction quality and switching costs in...

Marketing Intelligence & Planning 2013 / 05 Vol. 31; Iss. 3

The role of interaction quality and switching costs in premium banking services

Laksamana, Patria, Wong, David, Kingshott, Russel P.J., Muchtar, Fatimah
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Volume:
31
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501311324591
Date:
May, 2013
File:
PDF, 319 KB
english, 2013
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