How Males and Females Differ in Their Likelihood of...

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

Yinlong Zhang, Lawrence Feick, and Vikas Mittal
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Volume:
40
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/674211
Date:
April, 2014
File:
PDF, 332 KB
english, 2014
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