An Appraisal of Multi‐Attribute Utility Models in Marketing

European Journal of Marketing 1979 / 05 Vol. 13; Iss. 5

An Appraisal of Multi‐Attribute Utility Models in Marketing

Lock, Andrew R., Howard, T
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Volume:
13
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000004950
Date:
May, 1979
File:
PDF, 626 KB
english, 1979
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