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Consumer participation in virtual communities: The role of personal values and personality
Mai, Huynh Thi Xuan, Olsen, Svein OttaVolume:
21
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.736086
Date:
March, 2015
File:
PDF, 195 KB
english, 2015