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Normative Influences on Impulsive Buying Behavior

Normative Influences on Impulsive Buying Behavior

Dennis W. Rook and Robert J. Fisher
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Volume:
22
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489616
Date:
December, 1995
File:
PDF, 330 KB
english, 1995
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