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At the Intersection of Demand Creation and Demand Fulfillment: Which Schools Are Getting There First and Why
Klassen, Michael, Sitzman, EricVolume:
10
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v10n01_04
Date:
October, 2000
File:
PDF, 60 KB
english, 2000