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Culture and the Fast-Food Marketing Mix in the People's...

Culture and the Fast-Food Marketing Mix in the People's Republic of China and the USA

Anderson, Patricia M., He, Xiaohong
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Volume:
11
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v11n01_06
Date:
September, 1999
File:
PDF, 98 KB
english, 1999
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