Suggesting a More Effective Way to Use the Promotional Mix...

Suggesting a More Effective Way to Use the Promotional Mix in Services

Loda, Marsha D.
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Volume:
35
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2014.946875
Date:
October, 2014
File:
PDF, 818 KB
english, 2014
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