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Introducing customer blind spots: a cognitive approach on noncustomers
Ben Slimane, Karim, Chaney, Damien, Mbengue, AbabacarVolume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.876067
Date:
February, 2014
File:
PDF, 183 KB
english, 2014