Pour un positionnement a la carte: Un exemple automobile

Pour un positionnement a la carte: Un exemple automobile

Windal, P. M.
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Volume:
5
Language:
english
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737019000500203
Date:
June, 1990
File:
PDF, 1.44 MB
english, 1990
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