Classifying the segmentation of customer value via RFM...

Expert Systems with Applications 2009 Vol. 36; Iss. 3-part-P1

Classifying the segmentation of customer value via RFM model and RS theory

Ching-Hsue Cheng, You-Shyang Chen
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Volume:
36
Year:
2009
Language:
english
Pages:
9
DOI:
10.1016/j.eswa.2008.04.003
File:
PDF, 270 KB
english, 2009
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