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A novel customer scoring model to encourage the use of mobile value added services
Hyunchul Ahn, Jae Joo Ahn, Hyun Woo Byun, Kyong Joo OhVolume:
38
Year:
2011
Language:
english
Pages:
8
DOI:
10.1016/j.eswa.2011.03.054
File:
PDF, 1005 KB
english, 2011