The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?
Chaudhuri, Arjun, Micu, Camelia CodrutaVolume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.693120
Date:
September, 2014
File:
PDF, 278 KB
english, 2014