A Stakeholder Perspective on Relationship Marketing

Journal of Relationship Marketing 2002 / 03 Vol. 1; Iss. 2

A Stakeholder Perspective on Relationship Marketing

Malhotra, Naresh K., Agarwal, James
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Volume:
1
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v01n02_02
Date:
March, 2002
File:
PDF, 225 KB
english, 2002
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