Market orientation and business performance: Evidence from franchising industry
Lee, Yong-Ki, Kim, Soon-Ho, Seo, Min-Kyo, Hight, S. KyleVolume:
44
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2014.09.008
Date:
January, 2015
File:
PDF, 629 KB
english, 2015