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The effects of fishery harbor-based brands on the brand equity of shore fish: An empirical study of branded mackerel in Japan
Takashi Ishida, Mototsugu FukushigeVolume:
35
Year:
2010
Language:
english
Pages:
8
DOI:
10.1016/j.foodpol.2010.04.004
File:
PDF, 420 KB
english, 2010