How do major European companies communicate their corporate...

How do major European companies communicate their corporate identity across countries? - An empirical investigation of corporate internet communications

Halliburton, Chris, Ziegfeld, Agnes
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Volume:
25
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725709X479291
Date:
November, 2009
File:
PDF, 258 KB
english, 2009
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