The Use of Portraits and Performance Statements of Service...

The Use of Portraits and Performance Statements of Service Providers in Marketing Communications

Choi, Beomjoon, Rosen, Dennis L., La, Suna
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Volume:
33
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2012.633413
Date:
January, 2012
File:
PDF, 113 KB
english, 2012
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