The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
Choi, Beomjoon, Rosen, Dennis L., La, SunaVolume:
33
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2012.633413
Date:
January, 2012
File:
PDF, 113 KB
english, 2012