Leveraging the human side of the brand using a sense of...

Journal of Marketing Management 2013 / 01 Vol. 29; Iss. 1-2

Leveraging the human side of the brand using a sense of place: Case studies of craft breweries

Hede, Anne-Marie, Watne, Torgeir
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2012.762422
Date:
January, 2013
File:
PDF, 198 KB
english, 2013
Conversion to is in progress
Conversion to is failed