“Share and scare”: Solving the communication dilemma of...

Journal of Consumer Psychology 2015 / 01 Vol. 25; Iss. 1

“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness

Moldovan, Sarit, Steinhart, Yael, Ofen, Shlomit
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Volume:
25
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2014.06.001
Date:
January, 2015
File:
PDF, 936 KB
english, 2015
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