The Effect of Online Social Network Characteristics on Consumer Purchasing Intention of Social Deals
Park, Min-Sook, Shin, Jong-Kuk, Ju, YongVolume:
43
Language:
english
Journal:
Global Economic Review
DOI:
10.1080/1226508x.2014.884047
Date:
January, 2014
File:
PDF, 352 KB
english, 2014