International expansion of transnational advertising...

International Business Review 2007 Vol. 16; Iss. 2

International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

Fanny S.L. Cheung, Wing-Fai Leung
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Volume:
16
Year:
2007
Language:
english
Pages:
18
DOI:
10.1016/j.ibusrev.2007.02.003
File:
PDF, 223 KB
english, 2007
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