Examining the Effectiveness of Comparative Advertising: The...

Journal of Current Issues & Research in Advertising 1998 / 03 Vol. 20; Iss. 1

Examining the Effectiveness of Comparative Advertising: The Role of Attitude Accessibility

Yi, Huiuk, Phelps, Joseph E., Roskos-Ewoldsen, David R.
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Volume:
20
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1998.10505077
Date:
March, 1998
File:
PDF, 1.47 MB
english, 1998
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