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Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives
Mazzarol, Tim, Soutar, Geoffrey N., Thein, VickyVolume:
10
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v10n02_04
Date:
March, 2001
File:
PDF, 107 KB
english, 2001